Introducing Upsuite Healthy Spaces
The Member Mindset Has Changed – Your Coworking Marketing Strategies Should As Well.
During the Age of the Coronavirus, your members face an unprecedented amount of risk to their businesses, and they and their teams are faced with an unprecedented amount of health risks in returning to the workplace. Coworking operators are in a position to solve both problems for businesses.
Cleanliness is your Most Important Amenity
In any era, for a member to choose your space, your space must have the right location, work environment, and price. Today, your space must also be clean, and free of the virus.
Physical Distancing Signals Safety
Crowded, active coworking and flexible offices once signaled energy and collaboration to members. Now, crowded spaces don’t feel safe. Your space must allow for physical distancing.
Your Online Experience is More Important than Ever
Your online presence has historically been among the most important coworking marketing strategies. Today, an even greater percentage of the sales process will be completed online, using photography, maps, and virtual tours.
What is the Upsuite Healthy Spaces Program?
Upsuite Healthy Spaces is a program that connects coworking operators who have committed to physical distancing, cleanliness, and safety measures post Covid-19 to potential members interested in spaces who meet those criteria. The elements of the Upsuite Healthy Spaces program are as follows:
Upsuite Healthy Spaces Flag. Each location designated as an Upsuite Healthy Space will receive the Upsuite Healthy Spaces Flag. This will be presented along to all users in search results, and on your detailed listing. everything they do.
Top Billing in Search Results. Upsuite Healthy Spaces receive top billing in all search results. We anticipate that the majority of all introductions we will make in 2020 will be to Upsuite Healthy Spaces.
“Best Of” In Each Market. The top Upsuite Healthy Spaces will receive “Best for Health” recognition in our “Best of” content. The spaces that meet the Upsuite criteria in the most complete manner will be considered “Best for Health.”
Deeper Information about Your Locations. Upsuite will update your floor plans, cleaning policies, and physical distancing photography for you. This will improve the story about your space, and increase member interest.
How do You Qualify?
Send Upsuite Your “Safe 6” Physical Distancing Floor Plan.
Before they tour, members want to see that they will have ample space for physical distancing. Send your floor plan, including furniture, to Upsuite which demonstrates physical distancing. If you don’t have one, Upsuite can produce one for you.
Send Upsuite your Written Cleaning Policy.
Members will be tuned in to how well and how often your space is clean. Send your written cleaning policies to Upsuite so that we have it on file for prospective members to review.
Send Upsuite at Photographs of Your Space To Show Your are Following Physical Distancing Guidelines.
Photography is critical to evaluating the right coworking and flexible office. Please send three photographs that demonstrate your space layout follows physical distancing guidelines.